Giving your kitten a happy and healthy start to life
From adapting to a new home, meeting new people and new eating habits, ensuring a happy and healthy first stage of every kitten’s life is essential to their development into adulthood.
No matter the life stage or lifestyle,
find the right nutrition
for your cat
5 min read
How to Socialise Your KittenKittens are curious creatures and learning to interact with others can help them grow into well-adjusted cats. Here's how you can socialise your kitten.
Switching from Kitten to Adult Cat Food
As your kitten grows up, their nutritional needs change with them. This means they’ll eventually need to be moved from a diet of kitten food onto adult food. While this may seem like a minor change, it plays a huge role in your cat's overall health and wellbeing.
2 min read
Your Guide to the Ingredients in Cat FoodBy understanding what goes into your cat's food, you can ensure you're feeding them the best possible diet. Here's what to look out for.
Science-backed & professionally endorsed
Scientifically-backed
Developed with veterinarians and nutritionists at Waltham Petcare Science Institute - a world leading authority in pet care and nutrition.
Used and recommended by vets
Endorsed by ambassador Dr. Cherlene Lee, Australian practicing veterinary surgeon, veterinary hospital owner and passionate pet parent.
Loved by pets and their parents
Adored by Frankie, and thousands of other Australian cats and dogs thriving on the delicious, high-quality OPTIMUM™ recipes.
Locally developed recipes
Designed and produced in Bathurst NSW and Wodonga VIC Australia, by expert product developers like Annisa: OPTIMUM™ Product Development Scientist.