Puppies grow very rapidly and require a different diet to adult and mature dogs. In fact, in just 12 months they can grow as much as a human does in 12 years. A diet that is high in energy and nutrientsthat supports rapid growth is essential.

OPTIMUM^® Puppy is formulated with higher levels of protein for muscle development and calcium for strong teeth and bones. OPTIMUM^® Puppy also contains colostrum (in dry product) to help strengthen the gastrointestinal health during the critical growth stages of the first 12 months. It is highly digestible for even the smallest, sensitive stomachs.

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Adult dogs at their peak of strength and size need a diet that helps maintain strong muscles, healthy digestion and a shiny coat. The OPTIMUM range for small and medium dogs provides balanced nutrition to suit the lifestage and lifestyle of your dog, including Healthy Weight Management, Active and Oral Care varieties.

OPTIMUM^® Adult Small-Medium Breeds has targeted nutrition and smaller kibble to meet the needs of adult dogs under 25kg, and has been formulated with optimised levels of minerals to help protect your small or medium dog from the occurrence of CLUTD (Canine Lower Urinary Tract Disease).

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Adult dogs at their peak of strength and size need a diet that helps maintain strong muscles, healthy digestion and a shiny coat.

OPTIMUM^® Adult Large Breeds has targeted nutrition and larger kibble to meet the needs of adult dogs over 25kg, and has been formulated with glucosamine (dry product) which provides the nutritional building blocks for cartilage to help maintain joint health.

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OPTIMUM Large Adult (dry) OPTIMUM Large Adult (wet can) OPTIMUM Large Adult (wet pouch)

OPTIMUM^®Mature contains a blend of natural antioxidants plus vitamins C, E and taurine to help strengthen the immune system when exposed to the daily stresses of aging.

OPTIMUM^®Mature has been formulated with glucosamine which provides the nutritional building blocks for cartilage to help maintain joint health.

Some dogs are naturally prone to putting on excess weight, while other dogs lead a more sedentary life than nature intended. Dogs at high risk of becoming overweight should be fed a diet that has controlled energy intake whilst still maintaing the correct balance of other essential nutrients to lead a healthy life.

OPTIMUM^® Healthy Weight Management has been formulated with lower calorie and fat levels to help your dog control its weight. Glucosamine has also been added (to the dry product), which provides the nutritional building blocks for cartilage to help maintain joint health .

Of course, your dog will still get the great taste they have come to expect from OPTIMUM^®.

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Like humans, maintaining good oral hygiene for dogs is an important factor of good health. OPTIMUM Oral Care has been designed to help reduce the build up of plaque and tartar, promoting healthy teeth and gums. The mechanical action of chewing the specifically designed kibble, in combination with the active ingredient (sodium tripolyphosphate) promotes good oral hygiene.

Sodium tripolyphosphate is a mineral based ingredient that binds the calcium present in saliva and reduces the formation of tartar on the tooth surface. The calcium is then carried to the stomach for digestion. The inclusion of zinc helps to combat bad breath by bonding with the volatile sulphur compounds associated with oral malodour.

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OPTIMUM^® Active is specifically formulated to meet the higher energyneeds required of sporting, working or show dogs. They require more calories to match the increase in energy levels necessary to perform at their finest under these specific conditions.

OPTIMUM^® Active has been formulated with higher levels of quality fats to sustain the energy in your dog. Glucosamine has been added, which provides the nutritional building blocks for cartilage to help maintain joint health.

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OPTIMUM^®Active (dry)